New In

Discover the latest and greatest arrivals, dropping every week
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New Arrivals

Quick buy
M.A. Dainty Baxter Top
$139.00
Grey Marle
M.A. Dainty Baxter Top
Black
M.A. Dainty Baxter Top
White
M.A. Dainty Baxter Top
10 12 14 16 8
Quick buy
Curate by Trelise Cooper On With The Show Blouse
$299.00
Rose
Curate by Trelise Cooper On With The Show Blouse
XS S M L XL
Quick buy
Curate by Trelise Cooper Clear Your Coat
$359.00
Black
Curate by Trelise Cooper Clear Your Coat
XS S M L
Quick buy
Curate by Trelise Cooper Woven At Heart Jacket
$349.00
Raspberry
Curate by Trelise Cooper Woven At Heart Jacket
XS S M L
Quick buy
Mela Purdie Zip Cone Dress Polished Ponte
$449.00
Black
Mela Purdie Zip Cone Dress Polished Ponte
8 10 12 14 16 18
Quick buy
Mela Purdie Soft Shirt Tuberose Print Charmeuse
$335.00
Print
Mela Purdie Soft Shirt Tuberose Print Charmeuse
8 10 12 14 16 18
Quick buy
Mela Purdie LS Slice Neck Plaza Tuberose Print Charmeuse
$299.00
Print
Mela Purdie LS Slice Neck Plaza Tuberose Print Charmeuse
8 10 12 14 16 18
Quick buy
Mela Purdie Turtle Neck Top Jersey
$240.00
Berry
Mela Purdie Turtle Neck Top Jersey
Black
Mela Purdie Turtle Neck Top Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie V Neck Top Jersey
$195.00
Black
Mela Purdie V Neck Top Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Moroccan Tunic Jersey
$280.00
Black
Mela Purdie Moroccan Tunic Jersey
Navy
Mela Purdie Moroccan Tunic Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Veil Sweater Jersey
$280.00
Black
Mela Purdie Veil Sweater Jersey
Navy
Mela Purdie Veil Sweater Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Vent Duster Powder Knit
$385.00
Black
Mela Purdie Vent Duster Powder Knit
8 10 12 14 16 18
Quick buy
Kireina Abigail Bomber
$275.00
Multicolour
Kireina Abigail Bomber
S M L XL
Quick buy
Once Was Reina Faux Fur Cropped Jacket
$399.95
Jade Mist
Once Was Reina Faux Fur Cropped Jacket
8 10 12 14 16
Quick buy
Once Was Espada Contrast Trim Linen Maxi Dress
$459.95
Print
Once Was Espada Contrast Trim Linen Maxi Dress
8 10 12 14 16
Quick buy
ELK Terrase Top Loom Print
$179.00
Print
ELK Terrase Top Loom Print
8 10 12 14 16 18
Quick buy
ELK Fine Leather Jacket
From $319.00 $349.00
Sale
Green
ELK Fine Leather Jacket
Black
ELK Fine Leather Jacket
Stone
ELK Fine Leather Jacket
8 10 12 14 16 6
Quick buy
ELK Anken Sweater
$189.00
ECRU
ELK Anken Sweater
XS/S S/M M/L L/XL XL/XXL
Quick buy
ELK Veda Turtleneck Top Sinda Print
$179.00
Beige
ELK Veda Turtleneck Top Sinda Print
8 10 12 14 16 18
Quick buy
ELK Medjal Pant
$229.00
Gold
ELK Medjal Pant
8 10 12 14 16

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
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Stories

Shop the Look - Inspired by our favourite Fashion Bloggers Over Fifty - Impulse Boutique

Shop the Look - Inspired by our favourite Fashion Bloggers Over Fifty

I am always inspired by a fabulous dresser, but even more so when they are independent and creative women fearlessly yet tastefully breaking the "rules" of fashion for over fifties....
How to Style Patterned Clothes

How to Style Patterned Clothes

There’s something undeniably exciting about wearing clothes with patterns. Whether it’s florals, stripes, animal prints or abstract designs, patterned outfits can inject personality and flair into even the simplest of...
Guide to Female Winter Fashion | Winter Wardrobe Ideas

Guide to Female Winter Fashion | Winter Wardrobe Ideas

Winter Fashion Trends for Women 2025: How to Look Fashionable in Winter Winter is almost upon us, and while the idea of bundling up can sometimes feel like a fashion...